Izvorni znanstveni članak
https://doi.org/10.15567/mljekarstvo.2020.0304
Consumer attitudes towards goat milk and goat milk products in Vojvodina
Snežana Paskaš
orcid.org/0000-0001-9259-6881
; University of Novi Sad, Faculty of Agriculture, Department of Animal Science, 21000 Novi Sad, Serbia
Jelena Miočinović
orcid.org/0000-0003-1634-0555
; University of Belgrade, Faculty of Agriculture, Department of Animal Science of Food Technology, 11000 Belgrade, Serbia
Tijana Lopičić-Vasić
orcid.org/0000-0002-6516-5514
; University of Novi Sad, Faculty of Agriculture, Department of Animal Science, 21000 Novi Sad, Serbia
Izabela Mugoša
; Development fund of the Autonomous Province of Vojvodina, 21000, Novi Sad, Serbia
Marija Pajić
; University of Novi Sad, Faculty of Agriculture, Department of Veterinary Medicine, 21000, Novi Sad, Serbia
Zsolt Becskei
orcid.org/0000-0001-8724-5892
; University of Belgrade, Faculty of Veterinary Medicine, Department of Animal Breeding and Genetics, Belgrade, Serbia
Sažetak
This study presents the results of a survey conducted in the Province of Vojvodina, Serbia to investigate consumers’ attitudes towards goat milk and goat milk products. Furthermore, the factors affecting consumer perception and subjective norms with respect to purchase were examined. The quantitative random survey was conducted and the data were collected using a structured questionnaire. The findings from this study revealed significantly lower acceptance of goat milk and dairy products compared to bovine milk and dairy products. Of total 440 respondents, 24.2 % had never consumed goat milk with significant positive impact (p<0.05) of age on consumption was found. Among, respondents, mostly the young population (18-25 years) does not consume goat milk. The study identified the odour (42.3 %) and taste (22.5 %) as the main barriers for consuming goat milk. In regard to purchasing, more than half of interviewed respondents do not buy goat milk and dairy products (67 % and 70.5 %, respectively) while the rest respondents expressed very low purchasing frequency. Health benefits represent the most important reason for potential consuming goat milk and dairy products (66.5 %). On the other hand, the main motives for purchasing bovine milk and dairy products are taste and quality (55.5 %). In particular, the oldest surveyed population (40-55 years) seemed to be the most positive group toward goat milk and the most interested in the product’s nutritional value and its health impact. The main category of goat dairy products purchased among surveyed respondents was cheese. These findings suggest that for better positioning on the market and for producing price-competitive products goat milk and dairy products should be more clarified as either quality products or products with added value or as products with unique health benefits.
Ključne riječi
goat milk; goat dairy products; consumer attitudes; purchase behaviour
Hrčak ID:
239296
URI
Datum izdavanja:
17.6.2020.
Posjeta: 2.332 *