Ostalo
https://doi.org/10.20867/thm.28.3.15
Influence of Selected Determinants on the Perception of Beaches as a Tourism Product, Doctoral Dissertation Summary
Damir Magaš
; PhD Programme Management of Sustainable Development
Sažetak
Beaches are icons of summer tourism and a strong motivating factor for the arrival of
tourists in the sun and sea tourism destinations. Spending time on the beach is one of
the most popular forms of tourism leisure worldwide. Beaches serve both as recreational
areas of coastal cities, and valuable ecosystems that provide natural and protective
functions. The Croatian coast is relatively rich in this valuable tourism resource, but the
management of beaches as a tourist product has not reached significant progress. This
dissertation aims to contribute to the sustainable management of beaches as a tourism
product and recognises the possibility of involving all stakeholders in this process by
studying socio-demographic factors, preferences, satisfaction, and future behavioural
intentions of beach visitors. This knowledge can make an important contribution to the
beach management process because it can be used to make more informed management
decisions. Which characteristics of a particular beach need to be improved, what facilities
should be introduced or discontinued, beach managers can find out through social
science research methods that can encourage participation of all stakeholders, increase
visitor satisfaction and destination competitiveness, and thus lay the groundwork for
more sustainable development of beaches as tourism products.
The purpose of this doctoral dissertation is to develop a cognitive-affective-conative
model of beach visitor satisfaction. This dissertation developed, validated, and tested an
empirical model of beach visitor satisfaction by combining the sustainable development
framework, international coastal zone management protocols, and national legislation with
theories of satisfaction, quality, and consumer behaviour. The empirical model includes
measures of beach visitor satisfaction levels with natural beach features, beach facilities,
overall beach experience, emotional experience and their future behavioural intention.
Ključne riječi
beach visitors; satisfaction; emotions; behavioural intentions
Hrčak ID:
290254
URI
Datum izdavanja:
16.9.2022.
Posjeta: 302 *