Stručni rad

THE PERSPECTIVES OF CROATIAN POULTRY MEAT INDUSTRY

Lari Hadelan orcid.org/0000-0002-8499-0771 ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Zoran Grgić ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Vesna Očić ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Branka Šakić ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska

Sažetak

Poultry meat industry is one of the rare agrobusiness segments where Croatia has achieved its self-sufficiency. Croatian poultry industry produces approximately 100.000 tons of poultry meat which is enough for the Croatian population consumption and for the export purposes as well. Poultry meat belongs to the group of products whose consumption is increasing in accordance with population income growth. This indicates that coefficient of income elasticity is higher than 1. Therefore, further poultry meat consumption increase in Croatia and the World can be expected. Experience of other European transition countries shows that the production increased in the process of the accession to EU. The biggest Croatian poultry meat producers (KOKA and PIPO Čakovec) achieved a satisfactory business results even during the crisis in 2005 caused by Avian influenza. At the same time turkey meat producer Puris suffered a business loss. That indicates inability of management to acquire a larger share on the poultry meat market. Financial analysis of KOKA shows better business results compared with the Slovenian producer Perutnina Ptuj and, in a term of relative business ratios, superior to ones of the largest European producer DOUX. In spite of the lower profitability of invested equity, which is generally typical for poultry meat industry, business results of the KOKA indicate good company perspective within the market competition with the largest European producers. Considering economic coefficient of 1.07 current ratio of 1.89 and ROE of 7.22% KOKA has high potential on the European poultry meat market.

Ključne riječi

poultry meat; perspective; business success indicator

Hrčak ID:

26603

URI

https://hrcak.srce.hr/26603

Datum izdavanja:

15.3.2008.

Podaci na drugim jezicima: hrvatski

Posjeta: 3.213 *