Izvorni znanstveni članak
https://doi.org/10.20867/thm.29.2.12
Post-pandemic intention of the tourism and hospitality (t&h) industry employees towards the use of information technology
SUJOOD SUJOOD
orcid.org/0000-0001-9475-2585
; Guest Faculty, Department of Tourism and Hospitality Management, Jamia Millia Islamia (Central University), New Delhi, India
Rukar Ali
; Department of Commerce, Aligarh Muslim University, Aligarh, India
Mohd Arwab
; Department of Commerce, Aligarh Muslim University, Aligarh, India
Sheeba Hamid
; Professor (Tourism), Department of Commerce, Aligarh Muslim University, Aligarh, India
Sažetak
Purpose - The extended theory of planned behavior (TPB) (Ajzen, 1991) is used in this
research to understand the post-pandemic behavioral intentions of tourism and hospitality
employees in relation to their use of information technology.
Design/methodology/approach - Data were collected using an online survey, and 449
responses were considered to meet the selection criteria. Structural equation model (SEM) is
used to empirically test the proposed research model.
Findings - The results of SEM show that all the variables of TPB (attitude, subjective norm and
perceived behavioral control) along with trust are positively associated with the behavioral
intention of employees in T&H industry towards the use of information technology and the
model has better predictive power.
Originality/value- This study provided deep insights and outstanding contributions to the
theoretical framework and proposed a model for post-pandemic employee behavioral intention
regarding the use of IT. This study explores the factors that influence T&H employees’ postpandemic behavioral intentions regarding information technology use. It also explores and
integrates the various benefits of information technology to T&H industry employees and
provides insight to hotel employees, travel agents, tour operators, and other stakeholders
Ključne riječi
Hrčak ID:
303872
URI
Datum izdavanja:
27.4.2023.
Posjeta: 321 *