Review article
https://doi.org/10.46917/st.14.1.3
The role of artificial intelligence in media content creation
Domagoj Bebić
; Faculty of Political Science, Zagreb University, Zagreb, Croatia
Abstract
Digitization and the development of artificial intelligence tools have
revolutionized numerous spheres, particularly in communication.
While media content was previously exclusively created by individuals,
today there are various linguistic, visual, voice, and video tools that
effortlessly generate content ready for distribution and consumption.
AI, as such, is already significantly transforming media and
communication, and with the advancement of technology, further
changes in media content creation will arise. Although the topic of
artificial intelligence is increasingly the focus of scientific research, there
is a lack of literature in Croatian that summarizes the main aspects of
the role of artificial intelligence in media content creation. This paper,
therefore, provides an overview of the field and offers perspectives for
future implementation of artificial intelligence in the context of content
creation and communication on social media.
Keywords
artificial intelligence; media content creation; social media; generative artificial intelligence; application of artificial intelligence tools
Hrčak ID:
312114
URI
Publication date:
22.12.2023.
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