Izvorni znanstveni članak
https://doi.org/10.46672/zsl.8.9.6
Analysis of the impact of the COVID-19 pandemic and post-pandemic period on online purchasing habits of Croatian consumers
Dalija Kuvačić
; Tehničko veleučilište u Zagrebu, Hrvatska
Ivana Vukelić
; Financijska agencija, Zagreb, Hrvatska
Sažetak
The COVID-19 pandemic caused a global shutdown of entire economies, impacting traditional
retail businesses as well. Its consequences extended to the social aspects of people’s
daily lives, including health and the education system, with temporary restrictions imposed
on sports activities. Consumers’ fears of contracting the new virus led to a substantial
growth in online trade. The aims of this paper were to investigate whether consumers
increasingly favoured online shopping over traditional stores during the COVID-19 pandemic,
how the pandemic altered trends in online shopping, and whether consumer purchasing
habits remained the same in the post-pandemic period. The initial hypothesis in
this paper was that in the post-pandemic period, Croatian consumers maintained their
online purchasing habits that they had during the pandemic. Primary data was collected
through survey research and a questionnaire distributed to a convenient sample of 141 respondents, with the analysis of research results presented in this paper.
Ključne riječi
COVID-19 pandemic and post-pandemic period; online shopping; consumer purchasing habits
Hrčak ID:
312476
URI
Datum izdavanja:
28.12.2023.
Posjeta: 838 *