Stručni rad

Presentation of the results of the Colorectal Cancer Awareness Month Facebook campaign

Karmen Korda Orlović orcid.org/0000-0003-4950-7083 ; Hrvatski zavod za javno zdravstvo
Ivana Andrijašević ; Hrvatski zavod za javno zdravstvo
Ivana Brkić Biloš ; Hrvatski zavod za javno zdravstvo

Sažetak

The campaign conducted during Colorectal Cancer Awareness Month achieved above-average results.
From the available data and parameters, it can be concluded that a higher Clear Communication Index
of an individual post and the amount of promotion do not guarantee better results, that is a higher
engagement rate. However, a larger sample is necessary for a better analysis. The biggest challenge to
the implementation of such campaigns is the constant modification of algorithms and trends on the social
network itself, in this case Facebook

Ključne riječi

Public health campaign; National Colorectal Cancer Early Detection Program; engagement

Hrčak ID:

318250

URI

https://hrcak.srce.hr/318250

Datum izdavanja:

30.6.2024.

Podaci na drugim jezicima: hrvatski

Posjeta: 339 *