Izvorni znanstveni članak
https://doi.org/10.47954/ijcbe.4.1.3
Purchase intentions of consumers on the meat market: Comparative study of individual types of meat
Kristína Predanócyová
Diana Pindešová
Ľubica Kubicová
Sažetak
Meat is a traditional and important part of the consumer's diet and its adequate consumption primarily brings nutritional and health benefits. The aim of the paper is to explore consumer behaviour in making meat purchasing decisions with an emphasis on poultry, pork, beef and fish, as well as to examine the differences in purchase intentions between these types of meat. For achievement the aim of the paper a questionnaire survey was conducted in the Slovak Republic on a sample of 730 respondents buying all four types of meat. Using various statistical methods, differences in purchasing behaviour between individual types of meat were examined. Based on the results, it can be concluded that the most frequently purchased type of meat is poultry, followed by pork, fish and beef. Furthermore, we identified that purchase of individual types of meat is influenced by demographic characteristics (gender, residence, education, number of members in the household). The results further indicated that the highest monthly expenses are spent on the purchase of poultry and pork, because the prices are perceived as acceptable. Approximately 50 % consumers spend up to 10 euros per month on the purchase of beef and fish due to higher prices. The results also showed that more than 50% consumers do not react to price changes in the case of pork and poultry meat. In general, it can be stated that meat and meat products of all types are mostly purchased in supermarkets and hypermarkets and in local groceries, while the place of purchase is chosen based on the product quality, the assortment and the distance from the place of residence. Slovak consumers are relatively satisfied with the range of meat products, but differences have been identified and consumers would welcome a wider range of fish and beef. Results showed that the purchase of all types of meat and meat products is primarily determined by the quality, freshness and percentage of meat. The consumer study brings a new perspective on consumer behaviour in making purchasing decisions for meat with an emphasis on the differences in purchasing intentions between individual types of meat. Study dealing with this issue is currently absent in Slovakia and thus can fill a scientific research gap. In addition, the results of the study provide valuable information not only for scientific purposes, but also for food companies in the creation of marketing strategies and policy makers.
Ključne riječi
consumer, meat, poultry, pork, beef, fish
Hrčak ID:
326932
URI
Datum izdavanja:
31.12.2023.
Posjeta: 127 *