Original scientific paper
https://doi.org/10.38190/ope.15.1.6
STREAMING PLATFORM SPOTIFY ON THE THRESHOLD OF PROFITABILITY
Joško Lozić
orcid.org/0000-0001-5568-5279
Katerina Fotova Čiković
orcid.org/0000-0003-0138-1362
Ines Lozić
Abstract
The streaming platform Spotify has become the largest music platform globally by number of subscribers and has played a transformative role in the digitalization of the music industry. This paper investigates Spotify’s financial trajectory over the past seven years, examining its journey toward profitability in the context of the platform economy. Specifically, the study addresses three research questions: the overall financial success of the platform, the growth trend in user numbers, and the evolution of share prices. The methodology includes financial trend regression analysis and ANOVA to explore the relationship between operational metrics and stock performance. Data were drawn from Spotify’s annual reports and public databases. The findings indicate that Spotify is entering a period of financial stability, with a positive net income achieved for the first time in 2024. These results have practical implications for understanding monetization strategies in digital platforms and theoretical significance in relation to platform economics and disruptive innovation.
Keywords
digital transformation; music industry; platform economy; Spotify; streaming
Hrčak ID:
334777
URI
Publication date:
18.4.2025.
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