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WOMEN'S POSSESSIONS AND SOCIAL CLASS IN CONTEMPORARY ZAGREB

Katherine SREDL orcid id orcid.org/0000-0001-7426-9836 ; Mendoza College of Business, Notre Dame
Nataša RENKO ; Faculty of Economics & Business, Zagreb


Puni tekst: engleski pdf 173 Kb

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str. 565-581

preuzimanja: 912

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Sažetak

This research asks if social stratification is related to women's
consumption practices of tableware in Zagreb. It uses
analytical approaches based on research in the United States
that has found a relationship between class stratification and
consumer practices and asks how those theories are
transferable (Holt, 1998). Research was conducted over nine
months in Zagreb, from 2006 to 2007. Thirty women were
interviewed in two age groups, from ages 45 to 65 and in
their early twenties, from the working, middle and upper
classes, to discuss how they acquire, use and display
tableware. The major findings are that social class categories
are related to consumption practices in Zagreb. As in the
United States, education and employment are influences on
status and consumption practices. However, in Zagreb,
migration patterns have an influence on status and
consumption. Stories of acquisition indicated that seeking
consistency during rapid change is an influence in practices
of tableware use in Zagreb. The findings point to further
research on women's roles as status makers in the family,
from their income to their consumption practices.

Ključne riječi

marketing; transition economy; social stratification; gender

Hrčak ID:

39008

URI

https://hrcak.srce.hr/39008

Datum izdavanja:

30.6.2009.

Podaci na drugim jezicima: hrvatski njemački

Posjeta: 2.140 *