Informatologia, Vol. 48 No. 1-2, 2015.
Original scientific paper
TOURISM STUDENTS – WORK VALUES AND COMMUNICATIVE SKILLS
Božidar Veljković
; Faculty for Tourism, University of Maribor, Brežice, Slovenia
Abstract
When it comes to work, tourism is very difficult and complex activity. In comparison to other sectors, tourism work is characterized by relatively low wages, the unfavourable working time that impoverishes family and social lives of employees, distinct subordination in labour relations, limited opportunities for advancement and due to all that high rates of turnover. Education of employees in tourism certainly mitigates these harsh conditions, and what is very important, education means a change in the values associated with the work. Transferring work values occurs intergenerational; it is the result of intergenerational communication. This research has thus focused on the extent to which the work values of the students studying in the field of tourism are similar to, or different from the values of the students from other academic areas. The results have shown that the current generations of students who are studying to work in the field of tourism activities are not any different from previous generations concerning those values that allow personal growth and development. However, a major difference has occurred in the area of utilitarian values. Modern generations have valued utilitarian values much higher than those generations 30 years ago, when the research which served as the basis for the study presented here was carried out.
Keywords
work values; tourism students; employees in tourism; communication; intergenerational communication
Hrčak ID:
137708
URI
Publication date:
31.3.2015.
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