Preliminary communication

THE INFLUENCE OF ENTREPRENEURIAL STRATEGIES ON CREATING EXPORT CAPACITY OF BH PRODUCTION ENTERPRISES

Fahrudin Fehrić ; Fakultet poslovne ekonomije, Sveučilište “Vitez” u Vitezu, Bosna i Hercegovina
Sanja Zekić orcid.org/0000-0002-9440-7164 ; doktorant Fakulteta poslovne ekonomije Sveučilišta „Vitez“ u Vizetu
Kemo Čamdžija ; potpredsjedavajući Vijeća naroda Republike Srpske

Abstract

Conceptual solution for the largest number of BH export enterprises is not possible to design, develop and implement without clearly established entrepreneur orientation towards creating such production enterprises which are, in competitive terms, the equivalent to what the competitor has already introduced in the market. Besides the readiness of the entrepreneurial infrastructure at the national level, all business activities at level of production enterprise need to be led to excellence – business excellence which shall increase their export capacity and competitiveness regarding the enterprises from the same branch. Therefore, it is necessary to explore, analyse and define the role, importance and influence of entrepreneurial activities as well as the willingness of management towards the export orientation of production enterprises, and to research and analyse all relevant determinants and factors which are determing participants in creating export capacity and strategy of appearing production enterprises at international market. The ultimate goal of influence research of entrepreneurial activities at export capacity of BH production enterprises is creating entrepreneurial strategies which, by its influence, contribute to creating the effective concept of building export orientation of local production enterprises at foreign markets. The research results show that Cost leading strategy is the most implemented one in export enterprises in Bosnia and Herzegovina, the following is the Focus strategy, while the Differentiation strategy is among a number of strategies least implemented. The results obtained in the research suggest that only those production enterprises that shall be implementing adequate export strategies supported by an efficient infrastructure at the state level have a serious chance of operating in selected target markets.

Keywords

the capability of management; management strategies; international competitiveness; export orientation; production companies

Hrčak ID:

170427

URI

https://hrcak.srce.hr/170427

Publication date:

12.12.2016.

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