Review article
https://doi.org/10.22522/cmr20160103
Exploring Use of Media Content Analysis in Competitive Dynamics Studies
Darko Tipurić
orcid.org/0000-0001-8785-0179
; Faculty of Economics and Business, University of Zagreb
Radoslav Barišić
orcid.org/0000-0003-4330-4728
; Ministry of Regional Development and EU Funds
Abstract
Media content analysis is commonly used as a tool for data collection in competitive dynamics research. Competitive dynamics give a comprehensive longitudinal view on competitive moves and responses effects which are measured through various models that bring insight on the consequences on performance of observed firms. Research
in competitive dynamics deeply reveals competitive behavior of firms, focusing not only on the competitive moves of one competitor but also on detailed interaction of all of them in their “market battle”. The prerequisite for the research is undoubtedly the high-quality data sources and well-designed data analysis. Presented in the paper were
a number of issues we faced during the conduct of our recent study in which 2,699 media reports on competitive moves were collected in seventeen firm dyads in Croatia.
Keywords
competitive dynamics; media content; structured content analysis; competitive moves
Hrčak ID:
170783
URI
Publication date:
18.7.2016.
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