Professional paper
https://doi.org/10.22522/cmr20160105
Political Public Relations − Media and Information Management
Zoran Tomić
; Faculty of Humanities and Social Sciences, University of Mostar, Bosnia and Herzegovina
Ivana Grbavac
orcid.org/0000-0002-9469-5848
; Faculty of Humanities and Social Sciences, University of Mostar, Bosnia and Herzegovina
Abstract
Political public relations, as one of the PR programmes, has slowly created strategies and tactics for communication with the public and the media. Media management and information management are the most important activities of the political public relations. These activities are frequently connected with non-ethical communication,
whose aim is media manipulation and manipulation of the public. Media manipulation is well known as communication spin. These activities are created by government and political communication specialists, referred to as spin doctors. The paper analyzes several spin techniques of the government PR. Although there are signs
of manipulation, political PR specialists claim that it is “acceptable” communication that is in the “interest” of the organization and the public.
Keywords
political public relations; information; media; management; communications; image; spin doctor
Hrčak ID:
170786
URI
Publication date:
18.7.2016.
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