Preliminary communication
https://doi.org/10.20867/thm.2.1.5
The social marketing management and quality of the tourist product
Ludmila Novacka
; University of Economics, Faculty of Commerce, Institute of Services and Tourism, Bratislava
Abstract
Quality and uniform marketing goals concerned to tourist enterprise, client and society.
Three ways of marketing goals in tourist development countries: product, destination, satisfaction of the clients needs. Successful quality apply is possible if there are: existence and applicability of general norms of products quality, creativity of the special standards. Existence
and application experiences of the standards in Slovakia. Difficulties in the area of social problems.
Claim to cooperation of tourist enterprises, state and regional institutions. The main problems is our society: environment, security of the life and healthy, protection of cultural heritage. Proposal of possible solutions.
Keywords
social marketing management; quality of tourist product; tourist enterprise; satisfaction of clients needs; general norms; standards; manuals; society; environment; security; protection of cultural heritage
Hrčak ID:
182480
URI
Publication date:
30.7.1996.
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