THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?

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Management : Journal of Contemporary Management Issues, Vol. 11 No. 2, 2006.

Original scientific paper

THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?

Goran Vlašić

Full text: english doc 219 Kb

page 9-27

downloads: 1.342

APA 6th Edition

Vlašić, G. (2006). THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?. Management, 11 (2), 9-27. Retrieved from https://hrcak.srce.hr/19145

MLA 8th Edition

Vlašić, Goran. "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?." Management, vol. 11, no. 2, 2006, pp. 9-27. https://hrcak.srce.hr/19145. Accessed 22 Nov. 2024.

Chicago 17th Edition

Vlašić, Goran. "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?." Management 11, no. 2 (2006): 9-27. https://hrcak.srce.hr/19145

Harvard

Vlašić, G. (2006). 'THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?', Management, 11(2), pp. 9-27. Available at: https://hrcak.srce.hr/19145 (Accessed 22 November 2024)

Vancouver

Vlašić G. THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?. Management [Internet]. 2006 [cited 2024 November 22];11(2):9-27. Available from: https://hrcak.srce.hr/19145

IEEE

G. Vlašić, "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?", Management, vol.11, no. 2, pp. 9-27, 2006. [Online]. Available: https://hrcak.srce.hr/19145. [Accessed: 22 November 2024]

Abstract

The purpose of this paper is to see if information and interactive communication technologies will be able to actually enable true interaction and personalization with consumers. The precondition for automatization, true interaction and relationship personalization is the exchange of information (knowledge) with each other (company and consumer). With this in mind – privacy is certainly an important concept. Since consumers are generally concerned about their privacy, it is important to find out: What information collection / use practices should companies implement to gain consumers’ confidence?

Keywords

Hrčak ID:

19145

URI

https://hrcak.srce.hr/19145

Publication date:

20.12.2006.

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