Original scientific paper
TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR
Ivana Kursan Milaković
APA 6th Edition
Mihić, M., Anić, I. & Kursan Milaković, I. (2018). TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR. Ekonomski pregled, 69 (2), 89-105. Retrieved from https://hrcak.srce.hr/199306
MLA 8th Edition
Mihić, Mirela, et al. "TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR." Ekonomski pregled, vol. 69, no. 2, 2018, pp. 89-105. https://hrcak.srce.hr/199306. Accessed 17 Aug. 2022.
Chicago 17th Edition
Mihić, Mirela, Ivan-Damir Anić and Ivana Kursan Milaković. "TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR." Ekonomski pregled 69, no. 2 (2018): 89-105. https://hrcak.srce.hr/199306
Mihić, M., Anić, I., and Kursan Milaković, I. (2018). 'TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR', Ekonomski pregled, 69(2), pp. 89-105. Available at: https://hrcak.srce.hr/199306 (Accessed 17 August 2022)
Mihić M, Anić I, Kursan Milaković I. TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR. Ekonomski pregled [Internet]. 2018 [cited 2022 August 17];69(2):89-105. Available from: https://hrcak.srce.hr/199306
M. Mihić, I. Anić and I. Kursan Milaković, "TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR", Ekonomski pregled, vol.69, no. 2, pp. 89-105, 2018. [Online]. Available: https://hrcak.srce.hr/199306. [Accessed: 17 August 2022]
The purpose of this study is to explore the impact of various antecedents and behavioural consequences of consumers’ perceptions of time spent on shopping for clothing products. Examined antecedent variables are gender, age, income, fashion consciousness and visual merchandising, while outcomes include the number of clothing items purchased. The data, collected by consumer survey in Croatia, was analysed using exploratory and confirmatory factor analyses, and structural equation modelling (SEM). The major findings indicate that visual merchandising has the greatest and positive effect on time spent shopping. As expected, women and younger consumers spend more time shopping than men and older consumers. As for the outcomes, shopping time is positively related to consumer purchases. The study was conducted at a single point in time and was carried out while there was still crisis in Croatia, in a situation where consumers spend less on fashion products. The present study provides the insights into the determinants and consequences of time expenditure and might help fashion retailers design more successfully retailing strategies to encourage consumers to spend more time on shopping in fashion stores, which in turn leads to higher sales.
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