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Izvorni znanstveni članak
TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR
Mirela Mihić
Ivan-Damir Anić
Ivana Kursan Milaković
| Puni tekst: engleski, pdf (272 KB) | str. 89-105 | citiraj | |
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APA 6th Edition Mihić, M., Anić, I. i Kursan Milaković, I. (2018). TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR. Ekonomski pregled, 69 (2), 89-105. Preuzeto s https://hrcak.srce.hr/199306 MLA 8th Edition Mihić, Mirela, et al. "TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR." Ekonomski pregled, vol. 69, br. 2, 2018, str. 89-105. https://hrcak.srce.hr/199306. Citirano 09.08.2020. Chicago 17th Edition Mihić, Mirela, Ivan-Damir Anić i Ivana Kursan Milaković. "TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR." Ekonomski pregled 69, br. 2 (2018): 89-105. https://hrcak.srce.hr/199306 Harvard Mihić, M., Anić, I., i Kursan Milaković, I. (2018). 'TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR', Ekonomski pregled, 69(2), str. 89-105. Preuzeto s: https://hrcak.srce.hr/199306 (Datum pristupa: 09.08.2020.) Vancouver Mihić M, Anić I, Kursan Milaković I. TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR. Ekonomski pregled [Internet]. 2018 [pristupljeno 09.08.2020.];69(2):89-105. Dostupno na: https://hrcak.srce.hr/199306 IEEE M. Mihić, I. Anić i I. Kursan Milaković, "TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR", Ekonomski pregled, vol.69, br. 2, str. 89-105, 2018. [Online]. Dostupno na: https://hrcak.srce.hr/199306. [Citirano: 09.08.2020.] |
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Sažetak
The purpose of this study is to explore the impact of various antecedents and behavioural consequences of consumers’ perceptions of time spent on shopping for clothing products. Examined antecedent variables are gender, age, income, fashion consciousness and visual merchandising, while outcomes include the number of clothing items purchased. The data, collected by consumer survey in Croatia, was analysed using exploratory and confirmatory factor analyses, and structural equation modelling (SEM). The major findings indicate that visual merchandising has the greatest and positive effect on time spent shopping. As expected, women and younger consumers spend more time shopping than men and older consumers. As for the outcomes, shopping time is positively related to consumer purchases. The study was conducted at a single point in time and was carried out while there was still crisis in Croatia, in a situation where consumers spend less on fashion products. The present study provides the insights into the determinants and consequences of time expenditure and might help fashion retailers design more successfully retailing strategies to encourage consumers to spend more time on shopping in fashion stores, which in turn leads to higher sales.
Ključne riječi
fashion retailing; time spent shopping; visual merchandising; demographics; unplanned purchases
Hrčak ID: 199306
URI
https://hrcak.srce.hr/199306
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