Preliminary communication

https://doi.org/10.47960/2712-0457.2020.2.2.35

IMPRESSION MANAGEMENT

Zoran Tomić ; Faculty of Humanities and Social Sciences of the University of Mostar, Mostar, B&H
Ivan Tomić orcid.org/0000-0002-7086-7158 ; University of Graz, Graz, Austria
Davor Pavić ; Prefect's Office of Split-Dalmatia County, Split, Croatia

Abstract

The authors explore the phenomenon of impression management as a process in which individuals try to influence people’s perception of a person, something, or an event. In what context do they indicate the meaning and techniques that individuals use through self-presentation, self-promotion, self-efficacy, self-awareness, and positive illusions. Impression management can be a conscious or subconscious process. In most cases, people who manage the impression try to align other people’s perceptions with their goals. Impressions are gained in a fluid, global, diffused way. The desire to look beautiful and present oneself is as old as the man himself.

Keywords

impressions, self-presentation, self-promotion, self-efficacy, self-awareness, positive illusions, communication

Hrčak ID:

247240

URI

https://hrcak.srce.hr/247240

Publication date:

4.12.2020.

Article data in other languages: croatian

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