Review article
IMPACT OF COVID-19 PANDEMIC ON ONLINE CONSUMER BEHAVIOR IN CROATIA
Katarina Topolko Herceg
; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Abstract
The COVID-19 global pandemic is one of the defining events of 2020. It has led to radical changes in customer behavior that occurred overnight. Changes are visible in types of products or services customers buy, in the frequency and the way of buying. The aim of this paper is to present consumer behavior of online shoppers in Croatia during the corona pandemic and collect data for future researches. Questionnaire survey was conducted in April 2020. Descriptive statistics is used for presentation of quantitative data. In the last two months, consumers have been buying what they need and what is available in (online) stores. There is a notable growth of online shopping, especially when it comes to groceries. There are consumers who tried buying grocery online for the first time and many will continue buying it that way. The key drivers in their decision-making are the price and the quality of the products. It is evident that consumers have reduced spending their money on all non-essential and luxury products or services. Delivery service, contactless shopping and cashless transactions are in the sellers focus right now, and those factors will evolve, if they want to operate in the future and stay profitable.
Keywords
COVID-19; consumer behavior; online shopping; web shop; shopping habits; Croatia
Hrčak ID:
254860
URI
Publication date:
30.3.2021.
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