Skoči na glavni sadržaj
  • Datum izdavanja: 30.03.2021.
  • Objavljen na Hrčku: 31.03.2021.

Sadržaj

Puni tekst

Cover pages (str. I-I)

Damir Dobrinić
Ostalo


Predgovor / Foreword (str. III-III)

Damir Dobrinić
Uvodnik


ISTRAŽIVANJE ZADOVOLJSTVA KUPACA ONLINE KUPOVINOM (str. 1-16)

Marta Sečan, Damir Dobrinić
Izvorni znanstveni članak


IDENTIFIKACIJA I MOTIVI KORISNIKA MOBILNOG BANKARSTVA (str. 17-34)

Ana Mihovilić, Anica Hunjet, Dijana Vuković
Izvorni znanstveni članak


CONSUMER ATTITUDES TOWARDS AUTOMATED VOICE SEARCH ASSISTANT (str. 35-44)

Ivan Kelić
Izvorni znanstveni članak


ANALYSIS OF BEST PRACTICE OF ARTIFICIAL INTELLIGENCE IMPLEMENTATION IN DIGITAL MARKETING ACTIVITIES (str. 45-56)

Ilijana Banjac, Mirko Palić
Prethodno priopćenje


POSITION AND IMPORTANCE OF INFLUENCERS IN CROATIA (str. 57-68)

Antun Biloš, Bruno Budimir, Sanja Jaška
Prethodno priopćenje


DATA PROTECTION AT HIGHER EDUCATION INSTITUTIONS IN THE REPUBLIC OF CROATIA: PRELIMINARY RESEARCH (str. 69-80)

Alen Podbojec, Renata Mekovec
Prethodno priopćenje


THE INFLUENCE OF UNIVERSITY INFORMATIZATION ON STUDENT SATISFACTION (str. 81-92)

Zoran Mihanović, Matej Milić
Prethodno priopćenje


BEHAVIOR OF VIDEO-SHARING SOCIAL MEDIA USERS (str. 93-106)

Lea Stipetić, Dragan Benazić, Erik Ružić
Prethodno priopćenje


INFLUENCE OF INFLUENCERS ON PURCHASING DECISION MAKING PROCESS - PERCEPTION OF CROATIAN INFLUENCERS (str. 107-120)

Sanja Mesarić, Iva Gregurec
Prethodno priopćenje


IMPACT OF COVID-19 PANDEMIC ON ONLINE CONSUMER BEHAVIOR IN CROATIA (str. 131-140)

Katarina Topolko Herceg
Pregledni rad


WELLNESS TOURISM APPROACHES TO IMPROVING QUALITY OF LIFE OF MOBILE USERS (str. 141-148)

Magdalena Garvanova, Krasimira Staneva, Ivan Garvanov
Pregledni rad


MARKETING ACTIVITIES OF INFORMATION COMPANIES IN CROATIA (str. 149-162)

Suzana Keglević Kozjak, Danijela Barušić
Pregledni rad


DIGITAL MARKETING - LEADER OR COMPONENT OF INTEGRATED COMMUNICATION (str. 163-178)

Sanja Bijakšić, Ornela Leko, Andrea Raguž
Pregledni rad


AN ANALYSIS OF THE FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR OF CROATIAN CONSUMERS (str. 179-196)

Ines Grudiček, Damir Dobrinić
Pregledni rad


A THOUSAND FACE SHIELDS FOR MEDICAL PERSONNEL IN THE LOCAL COMMUNITY: AN EXPERIENCE REPORT (str. 197-206)

Hrvoje Belani, Karlo Siladi, Jelena Širjan, Lucija Herceg
Stručni rad


ASTROTURISM - A NEW FORM OF TOURISM AND ITS PROMOTION THROUGH DIGITAL MARKETING (str. 207-218)

Aleksandra Krajnović, Monika Hordov
Stručni rad


INTEGRATION OF DIGITAL TECHNOLOGY IN EDUCATION SYSTEMS (str. 219-232)

Marija Šmit
Izvorni znanstveni članak


RESEARCH OF TRENDS IN BUILDING REGION BRANDS IN CROATIA (str. 233-244)

Marko Paliaga, Ernes Oliva
Stručni rad


THE IMPACT OF THE GDPR ON DIGITAL MARKETING (str. 245-252)

Marija Bošković Batarelo
Stručni rad


Posjeta: 18.667 *