Preliminary communication

https://doi.org/10.17818/EMIP/2021/2.10

EXAMINING ENTREPRENEURIAL ORIENTATION – PERFORMANCE RELATIONSHIP AMONG CROATIAN SERVICE SMES

Bojan Morić Milovanović orcid.org/0000-0001-7676-6983 ; Institut za javne financije, Zagreb, Hrvatska
Zoran Wittine ; Ekonomski fakultet, Sveučilište u Zagrebu, Zagreb, Hrvatska
Zoran Bubaš orcid.org/0000-0002-0246-244X ; Institut za javne financije, Zagreb, Hrvatska

Abstract

The relationship between entrepreneurial orientation and business performance has been widely researched. However, in scientific literature there is still a need for further clarification when observing the before mentioned concepts, especially within the service SME context. Likewise, when observing this relationship it is necessary to look into the impact of entrepreneurial orientation on individual segments of business performance, i.e. on financial and non-financial constructs. Therefore, the aim of this paper is to explore the association of entrepreneurial orientation and small and medium business performance, while observing performance both as unidimensional and multidimensional concept. Furthermore, the paper tests whether moderation effect of external environment exists between entrepreneurial orientation and business performance among Croatian service SMEs.

Keywords

entrepreneurial orientation; external environment; performance; service SMEs; Croatia

Hrčak ID:

267140

URI

https://hrcak.srce.hr/267140

Publication date:

14.12.2021.

Article data in other languages: croatian

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