Prethodno priopćenje
https://doi.org/10.17818/EMIP/2021/2.10
EXAMINING ENTREPRENEURIAL ORIENTATION – PERFORMANCE RELATIONSHIP AMONG CROATIAN SERVICE SMES
Bojan Morić Milovanović
orcid.org/0000-0001-7676-6983
; Institute of Public Finance, Zagreb, Croatia
Zoran Wittine
; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Zoran Bubaš
orcid.org/0000-0002-0246-244X
; Institute of Public Finance, Zagreb, Croatia
Sažetak
The relationship between entrepreneurial orientation and business performance has been widely researched. However, in scientific literature there is still a need for further clarification when observing the before mentioned concepts, especially within the service SME context. Likewise, when observing this relationship it is necessary to look into the impact of entrepreneurial orientation on individual segments of business performance, i.e. on financial and non-financial constructs. Therefore, the aim of this paper is to explore the association of entrepreneurial orientation and small and medium business performance, while observing performance both as unidimensional and multidimensional concept. Furthermore, the paper tests whether moderation effect of external environment exists between entrepreneurial orientation and business performance among Croatian service SMEs.
Ključne riječi
entrepreneurial orientation; external environment; performance; service SMEs; Croatia
Hrčak ID:
267140
URI
Datum izdavanja:
14.12.2021.
Posjeta: 1.673 *