Erratum
https://doi.org/10.30924/mjcmi.27.2.1
CORRIGENDUM TO: “CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11)
Maja Konečnik Ruzzier
orcid.org/0000-0002-9776-1863
; University of Ljubljana, Faculty of Economics and Business
Nuša Petek
; University of Ljubljana, Faculty of Economics and Business
Mojca Bavdaž
orcid.org/0000-0003-1924-7516
; University of Ljubljana, Faculty of Economics and Business
Abstract
We regret that the Table 1 (pp 194-195), published in “CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?”, is incomplete. The corrected Table 1 is included into this corrigendum.
Keywords
consumer-based brand equity; brand management; brand relationship; brand loyalty; brand awareness; brand image; perceived quality
Hrčak ID:
280839
URI
Publication date:
30.12.2022.
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