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Book review

https://doi.org/10.20867/thm.31.4.11

Review of the book Digital Marketing Fundamentals: From Strategy to ROI (3rd Edition) Edited by Marjolein Visser & Mike Berry

Ivan Butković orcid id orcid.org/0009-0000-4536-8616 ; , PhD Student, Teaching Assistant University of Rijeka Faculty of Tourism and Hospitality Management, Opatija Marketing Department Croatia


Full text: english pdf 286 Kb

page 643-645

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Abstract

Keywords

Hrčak ID:

341803

URI

https://hrcak.srce.hr/341803

Publication date:

19.12.2025.

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