Original scientific paper
https://doi.org/10.20867/thm.32.1.7
Impacts of country-specific aspects on tourists’ revisit intentions to cultural heritage sites: The mediating role of destination image
Khalid Alawneh
orcid.org/0000-0001-6796-8022
Kalsitinoor Set
Safiek Mokhlis
orcid.org/0000-0002-1216-3232
Abstract
Purpose – The current study seeks to appraise the key factors motivating foreign tourists to
revisit cultural heritage sites.
Methodology – Data were gathered through questionnaires distributed to foreign tourists
visiting Jordanian heritage sites, selected using purposive sampling. Of the 350 responses
gathered, 309 were deemed suitable for statistical analysis. Structural equation modeling was
conducted using SmartPLS.
Findings – Safety, security, and the destination image were revealed to be positively associated
with the intention to revisit cultural and heritage places. Contrarily, country knowledge,
accessibility, and price reasonableness were insignificant. The destination image significantly
mediated the relationship between country-specific aspects and revisit intention. Nonetheless,
the mediation effect was insignificant on the relationship between country knowledge,
accessibility, and price reasonableness.
Originality – The current study applied a novel approach by incorporating country-specific
factors, the destination image, and revisit intention to appraise cultural and heritage tourism.
Specifically, a positive destination image formed after visiting cultural and heritage sites
significantly influences revisit intention, fostering destination loyalty and contributing to the
economic sustainability of the tourism sector.
Keywords
Hrčak ID:
345109
URI
Publication date:
4.3.2026.
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