Review article
https://doi.org/10.38190/ope.16.1.3
Transformation of Business Models: Technology, Globalization, and Sustainable Growth
Vitomir Tafra
*
Marko Carić
* Corresponding author.
Abstract
Innovative business models are crucial for long-term
competitiveness. This paper explores the evolution, characteristics,
and types of innovations. Through case studies of companies such
as Amazon, Uber, Airbnb, Tesla, and Xiaomi, it demonstrates how
different approaches transform industries. Key drivers of innovation,
challenges, and overcoming strategies are identified. Leadership and
organizational culture are important for fostering innovation. Future
trends like artificial intelligence and sustainable business models will
shape the future. Implementing innovative models enables companies
to achieve long-term success and growth.
Keywords
Innovative business models; business innovations; case studies; industry transformation; leadership; business trends
Hrčak ID:
347800
URI
Publication date:
12.6.2026.
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