Acta turistica nova, Vol. 3 No. 1, 2009.
Original scientific paper
ACHIEVEMENT OF COMPETITIVE ADVANTAGE THROUGH IMPLEMENTATION OF SUSTAINABLE DEVELOPMENT
Mahira Tanković
Mirjana Matešić
Abstract
Powerful industrialisation, along with rapid population growth, has put additional pressure on the country's already heavily burdened accommodation facilities. Therefore, intangible assets play an increasingly important role in the competitiveness of companies, both through their share in the newly created value and through the ability of top-quality labour to offer more to the market in respect to its competitors by means of innovation and development of new solutions. The motivations and obstacles for the introduction of sustainable development principles in the Croatian business sector, with an emphasis on the tourist sector are studied here. The paper recognizes the role of a large number of stakeholders and provides recommendations regarding changes that are recognized as necessary in order to incite a more significant implementation of sustainable development principles in Croatian tourism.
Keywords
Socially responsible business practices; competitiveness; sustainable development; tourism
Hrčak ID:
43444
URI
Publication date:
18.5.2009.
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