Preliminary communication

Methodological approach to strategic performance optimization

Marko Hell orcid.org/0000-0003-1685-3561 ; Faculty of Economics, University of Split
Stjepan Vidačić orcid.org/0000-0001-5043-1288 ; Faculty of organization and informatics, University of Zagreb
Željko Garača ; Faculty of organization and informatics, University of Zagreb

Abstract

This paper presents a matrix approach to the measuring and optimization of organizational strategic performance. The proposed model is based on the matrix presentation of strategic performance, which follows the theoretical notions of the balanced scorecard (BSC) and strategy map methodologies, initially developed by Kaplan and Norton. Development of a quantitative record of strategic objectives
provides an arena for the application of linear programming (LP), which is a mathematical technique for the optimization of linear objective functions. It is believed that the development and mathematical validation of such an algorithm opens new venues for future research in the quantitative approach to strategic
management, as well as provides opportunities for the development of decision-making tools related to the optimization of strategic performance.

Keywords

strategic performance; quantitative approach; linear programming

Hrčak ID:

48132

URI

https://hrcak.srce.hr/48132

Publication date:

21.12.2009.

Article data in other languages: croatian

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