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  • Publication date: 25.11.2019.
  • Published on HRČAK: 25.11.2019.

Table of contents

Full text

USING THE E-MARKETING TOOLS IN A POLITICAL CAMPAIGN (page 5-12)

Žarko Stilin, Jerko Žunić, Ivan Ružić
Original scientific paper


DISABLE(D) – INCLUSION IN CULTURAL LIFE OF CROATIA (page 13-20)

Lidija Ivanda, Sanja Rocco
Preliminary communication


EXPLORING THE MARKETING STRATEGIES OF KRISHNA CONSCIOUSNESS IN EUROPE (page 21-31)

Krisztina Bence-Kiss, Orsolya Szigeti
Preliminary communication


CONVERGENCE AND DIVERGENCE IN HUMAN RESOURCES MANAGEMENT IN SELECTED COMPANIES IN THE SLOVAK REPUBLIC (page 32-38)

Lukáš Smerek, Mária Seková, Milota Vetráková
Preliminary communication


REAL OPTIONS APPLICATION IN PRACTICE: A TEXT MINING BASED ANALYSIS (page 39-47)

Vivien Csapi
Preliminary communication


THE ROLE OF CENTRAL COUNTERPARTIES ON THE ENERGY MARKET (page 48-56)

Melinda Friesz, Kata Váradi
Review article


PROPOSAL FOR STORAGE APPLICATION IN THE MANUFACTURE USING RFID (page 57-63)

Juraj Vaculik, Simona Mokrisova
Review article


BUSINESS INCUBATION ANALYSIS WITH THE HELP OF REAL OPTION THEORY (page 64-72)

Alexandra Posza
Review article


HOW DISRUPTIVE TECHNOLOGIES INFLUENCE THE RETAIL BUSINESS MODELS (page 73-76)

Tamás Kozák
Professional paper


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