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CroDiM : International Journal of Marketing Science , Vol. 3 No. 1, 2020.

  • Publication date: 15.03.2020.
  • Published on HRČAK: 27.03.2020.

Table of contents

Full text

Cover pages (page I-I)

Damir Dobrinić
Other

english pdf 691kb
Predgovor / Foreword (page III-III)

Damir Dobrinić
Editorial

english pdf 72kb
UTJECAJ CHATBOT OGLAŠAVANJA NA PERFOMANSE OGLAŠIVAČKE KAMPANJE (page 1-17)

THE INFLUENCE OF CHATBOTS ON ADVERTISING CAMPAIGN PERFORMANCE (page 1-17)

Petra Zečević, Anica Hunjet, Dijana Vuković
Original scientific paper

english pdf 268kb
BLOGERI I INFLUENCERI, FENOMENI UTJECAJA NA POTROŠAČE MODNIH ODJEVNIH PROIZVODA (page 18-34)

BLOGGERS AND INFLUENCERS - THE PHENOMENON OF DRIVING CONSUMER FASHION CHOICES (page 18-34)

Ela Martinčević, Dijana Vuković, Anica Hunjet
Original scientific paper

english pdf 235kb
THE IMPACT OF BRAND EQUITY ON CONSUMER BEHAVIOR ON CROATIAN MOBILE PHONE MARKET (page 35-45)

Davor Širola, Valon Gallopeni
Original scientific paper

english pdf 219kb
UTJECAJ DRUŠTVENIH MREŽA NA PROCES ZAPOŠLJAVANJA U REPUBLICI HRVATSKOJ (page 46-54)

IMPACT OF SOCIAL NETWORKS ON THE EMPLOYMENT PROCESS IN THE REPUBLIC OF CROATIA (page 46-54)

Dunja Dobrinić
Original scientific paper

english pdf 191kb
KOMPARATIVNA ANALIZA POKAZATELJA SIGURNOSTI POSLOVANJA IZMEĐU DOMICILNIH I INOZEMNIH AGENCIJA ZA PROMIDŽBU* (page 55-64)

croatian pdf 254kb
COMPARATIVE ANALYSIS OF FINANCIAL SECURITY INDICATORS BETWEEN DOMESTIC AND FOREIGN PROMOTION AGENCIES* (page 55-64)

Suzana Keglević Kozjak, Nikolina Smetiško
Professional paper

OGLAŠAVANJE U EVENT MANAGEMENTU – STUDIJA SLUČAJA* (page 65-72)

croatian pdf 748kb
ADVERTISING IN EVENT MANAGEMENT – CASE STUDY* (page 65-72)

Helena Varjačić, Martina Tomičić Furjan
Professional paper

DIGITALNI MARKETING U TELEKOM INDUSTRIJI - primjer HT Mostar (page 73-81)

croatian pdf 928kb
DIGITAL MARKETING IN THE TELECOM INDUSTRY – HT Mostar example (page 73-81)

Ornela Leko, Davorka Topić Stipić
Professional paper

DIGITAL MARKETING BENCHMARKS LEVERAGED BY MARKETING ANALYTICS TOOLS (page 82-97)

Petra Leonora Cvitanović
Professional paper

english pdf 682kb
PROMJENE U MARKETINŠKIM PROCESIMA POD UTJECAJEM DIGITALNE TRANSFORMACIJE S FOKUSOM NA KORISNIČKO ISKUSTVO (page 98-106)

croatian pdf 624kb
CHANGES IN MARKETING PROCESSES BY IMPACT OF DIGITAL TRANSFORMATION WITH A FOCUS ON CUSTOMER EXPERIENCE (page 98-106)

Larisa Hrustek, Ana Kutnjak, Snježana Križanić
Preliminary communication

DO UNIVERSITIES AND STUDENTS NEED TO BE ENTREPRENEURIALLY ORIENTED? A LITERATURE REVIEW* (page 107-112)

Ivana Dvorski Lacković, Vladimir Kovšca, Roman Lacković
Preliminary communication

english pdf 479kb
DIGITALNI INFORMACIJSKI SUSTAVI I POSLOVNA INTELIGENCIJA TURISTIČKE DESTINACIJE – PRIMJER eVisitor (page 113-133)

croatian pdf 1045kb
DIGITAL INFORMATION SYSTEMS AND BUSINESS INTELLIGENCE OF TOURIST DESTINATION - EXAMPLE eVisitor (page 113-133)

Aleksandra Krajnović, Nives Jeličić, Marina Šćiran-Rizner
Preliminary communication

LOJALNOST KORISNIKA NA TRŽIŠTU SPORTSKO-REKREATIVNIH CENTARA (page 134-145)

croatian pdf 692kb
CUSTOMER LOYALTY ON THE SPORTS-RECREATION CENTERS MARKET (page 134-145)

Ana Maria Babić, Zoran Mihanović
Preliminary communication

INFLUENCER MARKETING KAO NAČIN PROMOCIJE BRENDA PUTEM DRUŠTVENIH MREŽA (page 146-158)

croatian pdf 654kb
INFLUENCER MARKETING AS A WAY OF PROMOTING A BRAND VIA SOCIAL NETWORKS (page 146-158)

Milica Kostić Stanković, Sanja Bijakšić, Nino Ćorić
Preliminary communication

ULOGA BOJA NA POVEZIVANJE BRENDA SA SPECIFIČNOM DJELATNOŠĆU (page 159-165)

croatian pdf 595kb
ROLE OF COLOR IN BRANDS ASSOCIATION TO PARTICULAR INDUSTRY (page 159-165)

Ana Globočnik Žunac, Kata Milušić, Vlatka Kordoš
Preliminary communication

IZAZOVI INTERNETSKOG INFORMACIJSKOG PROSTORA: KAKO STANOVNICI REPUBLIKE HRVATSKE DOŽIVLJAVAJU PROBLEM LAŽNIH VIJESTI* (page 166-185)

croatian pdf 1025kb
CHALENGES OF INTERNET INFORMATION SPACE: HOW DO CROATIAN CITIZENS PERCEIVE FAKE NEWS ISSUE?* (page 166-185)

Antun Biloš
Preliminary communication

VIĐENJE MENADŽERA HRVATSKIH PODUZEĆA O UTJECAJU DRUŠTVENIH MREŽA NA MARKE PODUZEĆA* (page 186-202)

croatian pdf 673kb
PERCEPTION OF CROATIAN COMPANY MANAGERS ON THE IMPACT OF SOCIAL NETWORKS ON CORPORATE BRANDS* (page 186-202)

Franja Kutnjak, Iva Gregurec
Preliminary communication

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