Market-Tržište, Vol. 16 No. 1-2, 2004.

Table of contents

Full text

Utjecaj cijene i imidža marke na percipiranu kvalitetu (page 5-16)

The effects of price and brand image on perceived quality (page 0-0)

Sunčana Piri Rajh, Edo Rajh
Original scientific paper

Upravljanje odnosima s kupcima u financijskim institucijama: teorijsko – praktični aspekti (page 17-28)

Customer relations management in financial institutions: theoreticaly-practical aspects (page 0-0)

Marija Tomašević Lišanin, Mirko Palić
Review article

Privlačnost Hrvatske za Njemačke ulagače (page 29-38)

Attractivity of Croatian market for German investors (page 0-0)

Željka Hak
Preliminary communication

Marketing i odnosi s javnošću – uloge, granice i odnosi (page 39-52)

Marketing and public relations – roles, boundaries and relationships (page 0-0)

Ana Tkalac Verčič
Review article

Istraživanje budućnosti – pretpostavke proaktivnog marketinga na poslovnim tržištima (page 53-62)

Future research – the presumption of proactive marketing on business to business markets (page 0-0)

Dubravka Sinčić
Review article

Jozo Previšić, Đurđana Ozretić Došen: "Marketing", 2. izmijenjeno i dopunjeno izdanje (page 63-68)

Sunčana Piri Rajh
Case report

Jurica Pavičić: "Strategija marketinga neprofitnih organizacija" (page 69-71)

Zoran Krupka
Case report

In memoriam: Prof. dr. sc. Josip Sudar (page 73-73)

Fedor Rocco
In memoriam, Obituary

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