Market-Tržište, Vol. 35 No. 2, 2023.

Table of contents

Full text

Editorial preface (page 125-127)

Uvodnik (page 125-127)

Đurđana Ozretić Došen
Editorial

Analysis of Hedonic and Utilitarian Consumer Values Affecting the Retail Store Image in India (page 129-143)

Umesh Ramchandra Raut, Prafulla Arjun Pawar
Preliminary communication

How Do Personality Traits Influence the Behavioral Intentions of Gen-Z Tourists? (page 145-163)

Alexander Joseph Ibnu Wibowo
Preliminary communication

Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines (page 165-181)

Marián Čvirik, Emmanuel Dotong
Original scientific paper

Determinants of Consumer Purchase Intention Towards Cheeses with Geographical Indication in a Developing Country: Extending the Theory of Planned Behavior (page 183-204)

Dubravka Užar, Jelena Filipović
Original scientific paper

Revitalization of the Slovenian Herbal Market? A Mixed Study Approach (page 205-221)

Sabina Krsnik, Karmen Erjavec
Preliminary communication

Measuring the Effectiveness of Online Sales by Conducting A/B Testing (page 223-249)

Miroslav Mandić, Iva Gregurec, Uglješa Vujović
Preliminary communication

Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation (page 251-266)

Sigitas Urbonavicius, Karina Adomaviciute – Sakalauske
Preliminary communication

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