Market-Tržište, Vol. 23 No. 2, 2011.

Table of contents

Full text

Uvodnik (page 141-141)

Editorial preface (page 141-141)

Đurđana Ozretić Došen
Editorial

Društveno odgovorno poslovanje i održivi razvoj: stanje u hrvatskim poduzećima (page 0-0)

Role of corporate social responsibility (CSR) in business planning and practice of Croatian companies (page 143-164)

Nidžara Osmanagić Bedenik, Davor Labaš
Original scientific paper

Povjerenje i komunikacija između rukovodstva i zaposlenika u slovenskim poduzećima: Neki dokazi iz sadašnje gospodarske krize (page 0-0)

Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis (page 165-187)

Matevž Rašković, Maja Makovec Brenčič, Barbara Moerec
Preliminary communication

Istraživanje kupovine ekološke hrane u Republici Hrvatskoj (page 0-0)

Research on organic food purchase in Croatia (page 189-207)

Vesna Brčić-Stipčević, Kristina Petljak
Original scientific paper

Odrednice i izvori učinkovitosti prodajne organizacije (page 209-226)

Determinants and antecedents of sales organization effectiveness (page 0-0)

Andrea Razum
Preliminary communication

Marketing komercijalnih nekretnina – važnost lokacije uredskog prostora za imidž poduzeća (page 0-0)

Commercial real estate marketing - The importance of office location on corporate image (page 227-246)

Petra Škevin
Preliminary communication

Istraživanje stavova LOHAS segmenta prema zelenim markama (page 247-262)

Analysis of the LOHAS consumer segment attitudes with regard to green brands (page 0-0)

Zoran Krupka, David Kelečić
Preliminary communication

Je li potreban novi okvir upravljanja internetskim marketingom? (page 263-279)

Do we need a new framework for managing Internet marketing activities? (page 0-0)

Vatroslav Škare
Review article

Kritički prikaz: Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind" (page 281-286)

Neven Kružljak
Case report

Kritički prikaz: Grbac, B.: "Izazovi međunarodnog tržišta" (page 287-290)

Ivana Tonković Pražić
Case report

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