Review article

STRATEGIC MANAGEMENT PROCESS AND ENHANCEMENT OF QUALITY IN HIGHER EDUCATION

Ines Sutić ; Faculty of Economics and Business, University of Zagreb
Marija Jurčević ; Faculty of Economics and Business, University of Zagreb

Abstract

Th e purpose of this study is to examine the context in which faculties change their strategy and the eff ect of the change on quality enhancement. Th e central question is: how can strategic actions improve quality? Th e process of strategic management in higher education consists of three steps: strategy formation, strategy implementation and strategy evaluation. Recommended tools for successful strategy implementation and evaluation are quality map and balanced scorecard methods. Th ese theoretical approaches
are assessed through interviews with managers and quality assurance experts at the University of Zagreb. Results have shown that strategic actions, based on well-defined and communicated strategic goals, can contribute to the enhancement of quality in higher education, but only when there is a strong organizational culture present.

Keywords

strategy; quality management; higher education; Croatia

Hrčak ID:

84686

URI

https://hrcak.srce.hr/84686

Publication date:

1.6.2012.

Article data in other languages: croatian

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