Original scientific paper

THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP

Nataša Demšar Pečak ; Alma Mater Europaea, European Centre Maribor, Maribor, Slovenia
Marija Ovsenik ; Alma Mater Europaea, European Centre Maribor, Maribor, Slovenia

Abstract

This article presents a study whose purpose is to determine whether social marketing is the right intervention and motivational approach to resolve problems in a relationship of legal or unmarried heterosexual partners, who are faced with problems such as mutual conflict, inadequate communication, problems of alienation, emotional separation, marriage infidelity, various dependencies, mental or physical violence and problems in raising children. The research has considered the role of social marketing as a new creative approach to intervening and changing attitudes and developing an individual plan with individuals and couples and their social environment.

Keywords

social marketing; prevention programs; partnerships; family patterns; education

Hrčak ID:

87373

URI

https://hrcak.srce.hr/87373

Publication date:

22.9.2012.

Article data in other languages: croatian

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