Business Excellence, Vol. 7 No. 1, 2013.
Preliminary communication
DISTRIBUTION CHANNELS OF ORGANIC FOOD IN THE REPUBLIC OF CROATIA
Kristina Petljak
orcid.org/0000-0002-5785-1928
; Faculty of Economics and Business, University of Zagreb
Abstract
Organic agriculture is a new agricultural production system that tries to fully utilize farming potential and to satisfy all the social and economic needs while preserving the natural ecosystem and ensuring environmental protection. Th is paper gives an overview of the state of organic agriculture in the Republic of Croatia – the area under organic
production in hectares (ha) by land-use, state of the areas under organic production per county, number of domestic producers of organic food in the period from 2002 to 2010, and distribution of domestic producers of organic food per county. By analyzing the available literature, the following distribution channels of organic food have been identified: direct, indirect and emerging distribution channels and they are described in more detail. Primary research was conducted among domestic organic food producers and the aim of the research was to assess the structural characteristics of production units (farm size, location and agricultural activities), the organizational characteristics of the production units (organization and management, farm management, organization of labor), distribution channels of organic food and the producers’ suggestions for further development of the organic food market in the Republic of Croatia.
Keywords
organic agriculture; organic food producers; distribution channels; organic food; Croatia
Hrčak ID:
106140
URI
Publication date:
30.6.2013.
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