Agroeconomia Croatica, Vol. 3 No. 1, 2013.
Preliminary communication
The economics of industrial property rights: use of geographical indications as marketing strategy for competitiveness of wine sub-sector in Republic of Macedonia
Marina Nacka
orcid.org/0000-0001-6335-5966
; Faculty of Agricultural sciences and food – Skopje, bvld. “Alekdandar Makedonski” nn 1000 Skopje, Republic of Macedonia
Nenad Georgiev
; Faculty of Law “Justinianus Primus” Skopje, University “ss. Cyril and Methodius” Skopje, bvld. “Krste Petkov Misirkov” nn 1000 Skopje, Republic of Macedonia
Jadranka Dabovic - Anastasovska
; Faculty of Law “Justinianus Primus” Skopje, University “ss. Cyril and Methodius” Skopje, bvld. “Krste Petkov Misirkov” nn 1000 Skopje, Republic of Macedonia
Abstract
We analyze the importance of the industrial property rights and the competitiveness of wine sub-sector in four wine-producing countries in order to present geographical indications as a powerful marketing strategy for competitiveness. In the Macedonian agricultural sector, there is a low level of awareness for the economic benefits of industrial property rights. Macedonia has a competitive wine sector, as result of the factor conditions, particularly in tradition, geographic and climate conditions (Balassa index 3.83), but unfortunately the bulk wine has the largest share in export of 87%. The consequences of neglecting the legal protection of industrial property rights could lead to losing the market position of the producers or unsuccessful promotion and export orientation of the products.
Keywords
Geographical indications; marketing; competitiveness; wine sub-sector; trade indicators
Hrčak ID:
109558
URI
Publication date:
2.9.2013.
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