Market-Tržište, Vol. 25 No. 2, 2013.
Preliminary communication
Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities
Wadim Strielkowski
; Faculty of social sciences, Charles University in Prague
Jing Wang
; School of Management, Shandong University
Stephen Platt
orcid.org/0000-0001-8184-4114
; Faculty of Social Sciences and Art, University of Nottingham
Abstract
This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services.
The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage) service providers.
Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers’ needs.
Keywords
consumer preferences; marketing; tourism economics; cultural heritage; e-services
Hrčak ID:
112090
URI
Publication date:
20.12.2013.
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