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Market-Tržište , Vol. 25 No. 2, 2013.

  • Publication date: 20.12.2013.
  • Published on HRČAK: 29.01.2014.

Table of contents

Full text

Editorial preface (page 121-122)

Uvodnik (page 121-122)

Đurđana Ozretić Došen
Editorial


Tržišna orijentacija, inovacije i organizacijska predanost u industrijskim poduzećima (page 0-0)

Antonio Carrizo Moreira, Pedro Miguel Silva
Original scientific paper


Generational cohorts and their attitudes toward advertising (page 143-160)

Ernest Cyril de Run, Hiram Ting
Original scientific paper


Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities (page 161-176)

Wadim Strielkowski, Jing Wang, Stephen Platt
Preliminary communication


MBA sudents' satisfaction and loyality: state vs. private universities in Turkey (page 177-198)

Nihat Kamil Anil, Gulnur Eti Icli
Preliminary communication


Perceived risk vs. intention to adopt e-commerce - a pilot study of potential moderators (page 213-229)

Patricea Elena Bertea, Adriana Zait
Preliminary communication


Technology acceptance model and the paths to online customer loyalty in an emerging market (page 231-248)

Nguyen Thi Tuyet Mai, Takahashi Yoshi, Nham Phong Tuan
Preliminary communication


Cain, S: "Tišina" (page 249-253)

Maja Sorić
Case report


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