Preliminary communication

The Art of Spectacle as a Second Reality

Mileva Pavlović ; Faculty of Small and Medium Enterprises, Belgrade, Serbia
Ljiljana Manić orcid.org/0000-0001-7996-8791 ; Megatrend University, Graduate School of Culture and Media, Belgrade, Serbia
Marija Aleksić ; Megatrend University, Graduate School of Business Studies, Belgrade, Serbia

Abstract

A media genesis as multimeaningfull phenomenon means its transformation from its initial function as a transmiter of a message and information into an active subject in the process of communication towards a powerful mean of critical opinion. On that road, from the role of information transmition, medias strengtened into a leading factor in shaping critical opinion of a recipient.
A project is focused on a communication processes analysis within modern society, revealing dominant feeling of passive dependency of a media content by the recipient and media’s active role.
During that process, information becomes antipodal entity, which abolishes the meaning and primarily serves as a reminder on an undisputed credibility transfered into a spectacle as an art expression. Within that process, recipient who is supposed to criticaly think about media content transforms into a muted and brainwashed consumer of everything that is presented by media. The art of spectacle becomes reality.

Keywords

abundance of information; information - advertisment; process of simulation; spectacularization of tragedy; indifference

Hrčak ID:

114454

URI

https://hrcak.srce.hr/114454

Publication date:

1.5.2013.

Article data in other languages: croatian

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