Review article

THEORY OF NETWORK – BUSINESS APPROACH

Bojan Morić Milovanović ; National Oilwell Wilson Inc., Houston

Abstract

Networks play an important role in entrepreneurship and represent a significant factor in economic development. Despite the rapid development of network theories, scientific literature does not provide in a systematized way a comprehensive approach to the concept of networking among small and medium sized enterprises. Therefore, the article explains in detail theoretical origins of the network and networking concepts and elaborates approaches in researching network relationships with particular emphasis on an entrepreneurial approach. An overview of the most important characteristics of network relationships is provided, a distinction in relation to other organizational forms is made, and network theory is positioned within the modern economic theory. Article provides a valuable contribution to the scholars in an early stage of their research interested in the
area of interorganizational linking and networking.

Keywords

network theory; networking; entrepreneurial approach; small and medium sized firms

Hrčak ID:

123579

URI

https://hrcak.srce.hr/123579

Publication date:

27.6.2014.

Article data in other languages: croatian

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