Entrepreneurial learning, Vol. 1 No. 1, 2011.
Original scientific paper
The academic community in the development and promotion of corporate social responsibility
Branko Wasserbauer
; Veleučilište u Karlovcu, Karlovac, Hrvatska
Petra Novaković
; Veleučilište u Karlovcu, Karlovac, Hrvatska
Mirjana Vučetić
; Veleučilište u Karlovcu, Karlovac, Hrvatska
Abstract
Corporate social responsibility (CSR) has become an increasingly important segment of the business enterprise. One way to achieve competitive advantage by Croatian companies is to achieve EU accession. The strengthening of competition requires changes in thinking of the entire society, because it has proved to be a major problem in transitional economies. To achieve this, the support of all powerful interest groups is required. The Academic Community as one of the participants and promoters of CSR finds it’s role in raising awareness and educating young people. As there is no unique program for this relatively new business concept, it is described in terms of sustainable development and ethical business with which it is closely linked. By introducing this concept into the educational system, continuing education of the professional level would be possible. Such a program would create a potentially positive impact on future leaders and entrepreneurs, who would at the same time as consumers buy on the market based on criteria including social responsibility.
Keywords
European union; competitiveness; Academic Community; managers; consumers
Hrčak ID:
130093
URI
Publication date:
1.6.2011.
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