Original scientific paper

Socio-economic dimensions of marketing

Ljiljana Dimitrijević ; Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd

Abstract

Social responsibility should not be unique to marketing activities that result in profit, but it is necessary to strive for the protection and strengthening the interests of society. New, responsible business marketing trends, shows that social engagement and the maximization of corporate profit and shareholder value, are not mutually exclusive, but rather strengthened. Corporate social responsibility is a practical demonstration example of strategic planning for sustainable development at the enterprise level Sustainable business success must have at least three components: economic, environmental policy and social policy Modern business is increasingly emphasizes the importance of corporate social responsibility, which represents a commitment the tendency of companies to contribute to sustainable economic development working with employees, their families, local communities and society in general to improve their quality of life.Social responsibility refers to the person’s obligation to consider the consequences of their decisions and actions on the entire social system. Business people apply social responsibility when you take into account the needs and interests of those who may suffer the consequences of their business ventures.

Keywords

marketing; corporate social responsibility; sustainable development; business success

Hrčak ID:

130180

URI

https://hrcak.srce.hr/130180

Publication date:

1.6.2012.

Article data in other languages: serbian

Visits: 2.394 *