Original scientific paper

Domagoja Buljan Barbača orcid.org/0000-0002-7728-8626 ; Sveučilište u Splitu, Sveučilišni odjel za stručne studije u Splitu, Split, Hrvatska
Lucija Bačić ; Sveučilište u Splitu, Sveučilišni odjel za stručne studije, Zagreb, Hrvatska
Toni Milun ; Sveučilište u Splitu, Sveučilišni odjel za stručne studije, Zagreb, Hrvatska

Abstract

Organizational culture and social responsibility are two contemporary concepts that are proved to have high implication on company’s performances and results. These two concepts undoubtedly have strong implication on the perception of final user and can be considered as a comparative advantage for companies that apply them. This comparative advantage can make a real difference for the institutions from markets with high competitiveness. Example of such market is a financial market that has a very large number of institutions fighting for clients. Croatian financial sector is dominated with banks so we will provide a research on banking institutions. In last decades banks are more orientated on general public and it would be very interesting to see how important concepts of social responsibility and organizational culture to users are. We will explore importance of this two contemporary issues and try to establish is there correlation between these two issues. Also the conclusions and recommendations will be provided. The research is undertaken in February 2012 on a sample consisting of 108 examinees students from University department for the professional studies; 62 students from Zagreb and 46 students from Split. Preliminary statistical analyses include descriptive statistic: calculated mean, standard deviation and coefficient of variation of tested variables. Hypothesis of the existence of differences in social responsibility and organizational culture of banks in Split and Zagreb are evaluated by Student’s ttest and test on the difference of proportion.

Keywords

financial market; social responsibility; organizational culture; user perception

Hrčak ID:

130203

URI

https://hrcak.srce.hr/130203

Publication date:

1.6.2012.

Article data in other languages: croatian

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