Original scientific paper

MEDIA AS A TOOL OF FARMERS INFORMING

Magdalena Zrakić orcid.org/0000-0002-0577-1109 ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Lari Hadelan ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Nikolina Korlat ; Zagreb, Hrvatska

Abstract

The aim of this paper is to descriptively evaluate the electronic and printed media as well as other sources that farmers use for information. For the purpose of the work the survey method was used. Respondents were 63 holders of family farms from different parts of Croatia and the results were processed in SPSS for statistical analysis. Research has shown that online sources (Internet) are most commonly used sources of farmers information. Large producers mostly use information from specialized societies and associations. The media sources are significantly used although the perceived quality of their information varies among the respondents. Highly rated show in electronic media according to credibility, readability and relevance of information is a specialized show on public television (Plodovi zemlje). In the category of printed media, respondents highly rated Gospodarski list.

Keywords

information; questionnaire; media; farms

Hrčak ID:

139620

URI

https://hrcak.srce.hr/139620

Publication date:

8.6.2015.

Article data in other languages: croatian

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