Original scientific paper

The Supermarket Revolution in the Balkan Countries: The Case of Serbia

Koviljko Lovre ; Faculty of Economics, University of Novi Sad, Segedinski put 9-11, Subotica, Serbia
Tatjana Papic Brankov orcid.org/0000-0002-3675-6788 ; Institute of Agricultural Economics, Volgina 15, Belgrade, Serbia

Abstract

In this paper, we have analyzed the modern grocery retail trends in Serbia in the transition process as well as its influence on the end consumer. Our research has shown that the retail market in Serbia is still immature, as it is of low concentration; it has poor format structure and under-represented private label market share. The supermarket revolution has so far not brought any benefits to the consumers in the sense of lowering food prices. Compared to the base year (2004-2006=100), in the year of 2012 the prices of apples in retail grew by 83%, retail prices of milk grew by 119%, potato by 87%, beans by 106%, pork by 60% and chicken by 83%.

Keywords

supermarket revolution; profit margin; transition; food prices; monopoly

Hrčak ID:

143681

URI

https://hrcak.srce.hr/143681

Publication date:

1.7.2015.

Article data in other languages: croatian

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