Professional paper

THE USE OF TRANSLATION TECHNIQUES ILLUSTRATED BY TWO TEXTS FROM THE FIELD OF MARKETING

Natalija Jurina Babović ; University of Applied Sciences Baltazar Zaprešić, Croatia
Ana Marija Krakić ; University of Applied Sciences Baltazar Zaprešić, Croatia

Abstract

Based on specific examples from two translated texts from the field of marketing, this paper illustrates the use of translation techniques (modulation, pre-modification, substitution, paraphrase, definition, transposition, extension and omission). Some of the encountered translation problems are dealt with, some possible solutions are analysed and the final choice is justified. It is shown how understanding of translation equivalence and the translator’s analysis of the specific context of translation determines the choice of translation strategy.

Keywords

translation analysis; translation equivalence; translation techniques; translation strategy

Hrčak ID:

151676

URI

https://hrcak.srce.hr/151676

Publication date:

31.12.2015.

Article data in other languages: croatian

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