Original scientific paper
WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE
Ivana Žužul
; Institute for the History of Croatian Literature, Theatre and Music of the Croatian Academy of Sciences and Arts
Full text: croatian pdf 191 Kb
page 366-380
downloads: 265
cite
APA 6th Edition
Žužul, I. (2016). WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE. Dani Hvarskoga kazališta, 42 (1), 366-380. Retrieved from https://hrcak.srce.hr/158220
MLA 8th Edition
Žužul, Ivana. "WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE." Dani Hvarskoga kazališta, vol. 42, no. 1, 2016, pp. 366-380. https://hrcak.srce.hr/158220. Accessed 5 May 2024.
Chicago 17th Edition
Žužul, Ivana. "WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE." Dani Hvarskoga kazališta 42, no. 1 (2016): 366-380. https://hrcak.srce.hr/158220
Harvard
Žužul, I. (2016). 'WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE', Dani Hvarskoga kazališta, 42(1), pp. 366-380. Available at: https://hrcak.srce.hr/158220 (Accessed 05 May 2024)
Vancouver
Žužul I. WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE. Dani Hvarskoga kazališta [Internet]. 2016 [cited 2024 May 05];42(1):366-380. Available from: https://hrcak.srce.hr/158220
IEEE
I. Žužul, "WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE", Dani Hvarskoga kazališta, vol.42, no. 1, pp. 366-380, 2016. [Online]. Available: https://hrcak.srce.hr/158220. [Accessed: 05 May 2024]
Full text: english pdf 191 Kb
page 366-380
downloads: 482
cite
APA 6th Edition
Žužul, I. (2016). WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE. Dani Hvarskoga kazališta, 42 (1), 366-380. Retrieved from https://hrcak.srce.hr/158220
MLA 8th Edition
Žužul, Ivana. "WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE." Dani Hvarskoga kazališta, vol. 42, no. 1, 2016, pp. 366-380. https://hrcak.srce.hr/158220. Accessed 5 May 2024.
Chicago 17th Edition
Žužul, Ivana. "WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE." Dani Hvarskoga kazališta 42, no. 1 (2016): 366-380. https://hrcak.srce.hr/158220
Harvard
Žužul, I. (2016). 'WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE', Dani Hvarskoga kazališta, 42(1), pp. 366-380. Available at: https://hrcak.srce.hr/158220 (Accessed 05 May 2024)
Vancouver
Žužul I. WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE. Dani Hvarskoga kazališta [Internet]. 2016 [cited 2024 May 05];42(1):366-380. Available from: https://hrcak.srce.hr/158220
IEEE
I. Žužul, "WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE", Dani Hvarskoga kazališta, vol.42, no. 1, pp. 366-380, 2016. [Online]. Available: https://hrcak.srce.hr/158220. [Accessed: 05 May 2024]
Abstract
The text deals with the culturological effects of media representations of literary audience and an interrelation between a literary text and audience. In a contemporary cultural theory, it is known that a literary audience cannot be opined of merely in terms of an addressed group construed by the media industries. Gramsci’s hegemonic power model in the media has already taught us that the power is not exclusively „superimposed” but that it also implies a voluntary „bottom-up” consent. Eventually, the paper’s purpose is to warn against broader consequences of the acquiescence to a unilateral literary audience’s perusal or to a perusal that is usually imposed in the mass media.
Keywords
literary audience; readers; perusal; representation; media
Hrčak ID:
158220
URI
https://hrcak.srce.hr/158220
Publication date:
9.5.2016.
Article data in other languages:
croatian
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