Preliminary communication

ENTREPRENEURS AND THE MEDIA

Pave Ivić ; Veleučilište „Baltazar“ – Dislocirani studij Biograd na Moru, Hrvatska

Abstract

A coordinated cooperation between state, regional and local governments, entrepreneurs and educational and scientific institutions is the basis for development of a competitive economy. The media are powerful and governed by profit - information has become a commodity. Covered subjects are under pressure of commercialization more than ever, which is the result of new ownership relations, interests and influence of advertising industry. Entrepreneurship has a leading role in economic development and the influence of the media on entrepreneurial activity is extremely important, particularly in creating a favourable business climate. Entrepreneurs in Croatia have numerous problems in terms of survival and progress in these turbulent and highly uncertain market spaces and times. Therefore, the media have a demanding task - to keep the dignity, avoid sensationalism and actively participate in the development of entrepreneurship. The study of the influence of the media on entrepreneurial activity, as well as on the general social development is not an easy task because it is a very dynamic economic category that quickly and clearly reflects all changes in business and communication
conditions.

Keywords

entrepreneur; media; market

Hrčak ID:

159140

URI

https://hrcak.srce.hr/159140

Publication date:

3.6.2016.

Article data in other languages: croatian

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